From November 28 to 30, Baku will once again transform into a global stage for style, creativity, and innovation as it hosts the second season of Mercedes-Benz Fashion Week Azerbaijan (MBFW). The event continues to strengthen its position as one of the region’s most dynamic fashion platforms, supported by its strategic partner and official Mercedes-Benz distributor in Azerbaijan – Autocapital-Azerbaijan.
The fashion week will unite leading designers, brands, and media from around the world – and The Diary is once again joining as an official media partner, bringing this vibrant celebration of fashion and culture to its Georgian and international readers. Supported by Autocapital-Azerbaijan, the strategic partner and official Mercedes-Benz distributor in the country, MBFW Azerbaijan is organized by the Azerbaijan Fashion Designers Association and Led.az Events.
This season’s shows will take place in a venue rich with symbolism – the Azerbaijan Carpet Museum, a landmark of national heritage and a space that beautifully merges tradition with forward-thinking design. This year’s edition embraces the idea of fashion without borders, featuring designers from Germany, Spain, Turkey, Hungary, Georgia, and Azerbaijan. The collections will reflect the intersection of art and technology, where artificial intelligence, virtual reality, and augmented reality play an integral role in the creative process.
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By merging craftsmanship with innovation, the designers promise to blur the line between the real and digital worlds, giving audiences a glimpse into fashion’s next frontier.
Beyond the runway, MBFW Azerbaijan will host a temporary showroom where designers will present their collections, accessories, and art objects – offering an intimate, behind-the-scenes look at their creative vision.
Among this season’s partners are the German-Azerbaijani Chamber of Commerce (AHK), Ploom, Saffron Group, MAC, KSpace, Savalan Wines, Absheron Hotel Group, Victory Tour, S Design, Museum Furniture & Accessories, Big Model Agency, and LM Group, among others.
The impressive media lineup includes L’Officiel Baltia, Elle Serbia, Baku Magazine, Caspian Magazine, Nargis Magazine, The Diary, Media.az, Oxu.az, Photostock, 1News, Trend.az, Day.az, Milli.az, 25Trend, and Fiftysix Magazine, ensuring wide coverage and storytelling that captures the pulse of the event.
More than just a fashion week, Mercedes-Benz Fashion Week Azerbaijan is a space where art, technology, and cultural identity converge – setting the rhythm for fashion’s future and inspiring creativity across borders.
Attendance is by personal invitation only. Guest registration opens on November 10, and those wishing to attend can request an invitation by sending their full name and phone number to mbfwazerbaijan@gmail.com.
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