Minimalism, Heart, and Precision: Inside the World of LIYA

In this week’s GOGO feature, we spotlight Lia Goglidze — the visionary Georgian designer behind the brand LIYA. Since its launch in 2017, LIYA has reimagined feminine codes with a modern sensibility, offering sleek ready-to-wear, distinctive footwear, and statement accessories crafted for the confident, independent woman.

“Our aesthetic is minimal, but never forgettable,” says Goglidze. “Every element is purposeful, refined, and deeply considered.”

Educated at Polimoda and IED Milano, Goglidze’s European training echoes throughout her collections — seen in the sculptural silhouettes and precision tailoring that have become LIYA’s signature. While she initially explored children’s fashion upon returning to Tbilisi, her creative instinct quickly led her toward womenswear — a shift that marked the birth of LIYA. The brand swiftly garnered global attention, embraced by fashion editors, buyers, and industry insiders alike. 

“Fashion weeks are essential to our journey,” she explains. “They connect us to the world — to media, collaborators, and the pulse of contemporary style.”

Among LIYA’s recurring symbols is the heart — a subtle yet evocative motif that appears throughout the collections in unexpected ways. One of its standout pieces? The reinterpretation of the classic cowboy boot — bold, enduring, and a staple of the brand’s identity.

The label’s cult following includes none other than Lily Collins, Queen Rania of Jordan, and Gossip Girl muse Kelly Rutherford — a testament to LIYA’s cross-generational and cross-cultural appeal. Actively collaborating with established names, LIYA continues to present compelling partnerships that expand its creative universe.

Goglidze’s journey is a powerful blueprint for emerging designers eager to find their voice on the global stage. Her advice? “Have a clear concept and visual language. Focus on craftsmanship and the finer details. Embrace experimentation — individuality and creativity are always in style. But above all, be patient. Growth takes time.”