LENAME, founded by Georgian designer Elene Giorgadze, masterfully balances oversized silhouettes with precise tailoring, shaping a refined yet effortless aesthetic. The brand creates pieces that defy trends, embodying an understated confidence for the modern wardrobe.
Elene Giorgadze, the creative mind behind LENAME, draws inspiration from her childhood experiences. Growing up, she watched her grandmother, a chief technologist at one of Georgia’s largest textile factories, transform fabrics into garments. This early exposure to the artistry and precision of textile production left a lasting impression on Elene, shaping her design philosophy and approach to fashion. For her, LENAME is not just a brand - it’s a reflection of her personality and style.
LENAME is designed for the modern woman who knows what she wants and isn’t afraid to express herself. The brand doesn’t cater to a single type of woman - instead, it celebrates diversity and individuality. Whether it’s a tailored blazer for a casual outing or an elegant dress for the office, LENAME’s collections are versatile and inclusive. The LENAME woman is confident and independent.
Unlike mass-produced fashion, each LENAME piece is meticulously crafted by hand in the brand’s atelier. This hands-on approach ensures that every garment meets the highest standards of craftsmanship. Elene and her team pour their passion and dedication into every stitch, creating pieces that are not only beautiful but also built to last.
Sustainability is another cornerstone of the brand. LENAME strives to create collections that remain relevant for years, reducing the need for constant consumption. By focusing on timeless designs and high-quality materials, the brand encourages a more sustainable approach to fashion. Each piece is designed to be a lasting addition to a woman’s wardrobe, with unique details that make it unforgettable.
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LENAME’s designs are a harmonious blend of classic style and innovation, offering something fresh yet familiar. This balance has earned the brand a loyal following of women who appreciate its unique aesthetic and commitment to quality.
Discover the inspiring story of Lemann, a Georgian fashion brand founded by women, blending style, quality, and individuality. Learn how Dea Mkhitarian and Irina Pataridze are shaping the industry and expanding into global markets.
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