For more than a decade, KEBURIA has been redefining the language of contemporary femininity. The Tbilisi-based brand, founded in 2010, has become synonymous with a distinctive fusion of voluminous silhouettes, sculptural tailoring, and a masterful interplay between light and heavy fabrics. This season, George Keburia made his highly anticipated debut at London Fashion Week, unveiling an Autumn/Winter 2025 collection that was both radical and refined.
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Keburia is no stranger to disruption. One of the first designers to cement his place on Georgia’s burgeoning fashion scene, he launched his career in a tumultuous socio-political climate, an experience that has continually informed his work. His collections are often introspective, confronting themes like homophobia and the fractured legacy of Georgia’s 1990s civil war. But beyond their socio-political undercurrents, Keburia’s designs exude an undeniable elegance - an artful balance of strength and vulnerability, masculinity and femininity.
His London Fashion Week show, set against the neoclassical grandeur of The Hellenic Centre, was an exercise in controlled chaos. It began with an air of restraint—razor-sharp tailoring, elongated cuffs slicing through space, and patent boots clicking with calculated precision. But soon, the tension broke. In a burst of theatricality, bubble hems ballooned, puffed sleeves swelled, and layers of knitwear unraveled in a mesmerizing deconstruction of form. Houndstooth blazers, cinched with cascading bows, wove 18th-century opulence into a distinctly modern narrative. Ghostly gloves clung to models like spectral apparitions, while accessories—a crescendo of towering berets, shattered embellishments, and militaristic motifs—blurred the boundaries between costume and couture.
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| Keburia FW 2025 | Keburia FW 2025 |
Adding to the spectacle, Georgian musical band Skazz provided the show’s evocative soundtrack. The Kutaisi-based group, formed during the pandemic, infused the runway with an ethereal yet rebellious energy, their music oscillating between romance and social commentary - a fitting complement to Keburia’s aesthetic.
Of course, Keburia’s rise to international prominence has been years in the making. He was awarded Best Newcomer at Tbilisi Fashion Week, before earning global recognition with his 2012 capsule collection Bird Nest, which secured him wins at both Be Next and the Muuse x Vogue Talents Vision Award. In 2013, he lent his talents to Fashion House Materiel, designing for the label for two years before stepping into the global spotlight. By 2017, he was handpicked as one of six designers to showcase at Milan Fashion Week as part of the Vogue Talents x Swarovski Project, and a year later, he presented his first official Paris Fashion Week collection for Spring/Summer 2019.
Now, with his AW25 presentation in London, Keburia has reaffirmed his place among the industry’s most intriguing visionaries. His work doesn’t just challenge traditional notions of fashion—it reconstructs them, piece by piece, into something wholly defiant and undeniably mesmerizing.
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| FW 2025 | FW 2025 |
If fashion is an art form, then George Keburia is its sculptor, chiseling away at convention to reveal something raw, surreal, and breathtakingly beautiful.
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