Ashley Park x Weekend Max Mara: An Ode to La Dolce Vita

Ashley Park has always had a knack for capturing attention — whether she’s lighting up screens in Emily in Paris, Beef, or Only Murders in the Building. Now, she turns her focus to fashion, co-creating a collection that distills the ease and elegance of summer into a capsule wardrobe for Weekend Max Mara.

Titled A Weekend with Ashley Park, the Spring/Summer 2025 Signature Collection is a love letter to la dolce vita — imagined through the lens of city escapes and coastal retreats. It’s Mediterranean at heart, but Paris in spirit. And most importantly, it’s designed for real life, with pieces that shift seamlessly from the cobblestones of Montmartre to the turquoise shores of Amalfi.

“There’s a kind of joy that summer brings — the warmth, the spontaneity, the glow of being a little more carefree,” says Park. “We wanted the collection to feel exactly like that — refined but lighthearted, glamorous but wearable.”

Anchored in soft silhouettes and tactile fabrics, the collection reads like a vacation journal: crisp cottons, airy linens, pastel sorbets, and lush jewel tones frame the narrative. Playful brushstroke prints adorn reimagined classics — like the label’s signature trench — while swingy minidresses and off-shoulder styles nod to vintage glamour without feeling retro.

There’s movement in every detail: halter tops skim the shoulders, full skirts catch the breeze, and cropped blouses pair with slender trousers in subtle nods to 1960s resort chic. The fabrics — delicate florals, diffused checks, and easy-washed denim — carry a whisper of nostalgia, refreshed for now.

Accessories complete the vignette: the brand’s cult Pasticcino Bag reappears in cotton canvas and woven straw, while pearl-trimmed slingbacks and bold costume jewelry offer just the right amount of summer shimmer.

Launched in 1983 as a casual weekend line, Weekend Max Mara has since evolved into a fully realized lifestyle brand — one that values thoughtful design over passing trends. With its Signature Capsules, the house invites global creatives to interpret its DNA with fresh eyes. In Ashley Park, they’ve found a muse who embodies charisma, confidence, and a global sense of glamour.

Whether you’re packing light or dressing for the moment, this is a collection made for summer — not just the season, but the feeling.