Gucci Spring/Summer 2027: Demna’s Store Is Open
Demna presents Gucci Spring/Summer 2027 at Milan Fashion Week, transforming the runway into a luxury boutique filled with sharp tailoring, Italian glamour and statement eveningwear.
Daniel Roseberry took Schiaparelli underground for Spring/Summer 2027, presenting Going Clear beneath the Louvre. The setting may have been dramatic, but the collection itself moved in the opposite direction: away from pure spectacle and toward clothes designed to function in a real wardrobe.
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That shift matters for Schiaparelli. The house has spent the past several years building out its ready-to-wear, but Roseberry has spoken about the difficulty of giving it an identity distinct from couture.

For Spring 2027, he addressed that problem by stripping back the most theatrical elements without removing the codes that make the house recognizable.
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The silhouettes are looser and less rigid than in previous seasons. Black, white and cream form the core of the collection, interrupted by blue, green and pink. Asymmetry appears throughout, while sculptural shapes are reduced to cleaner, more wearable gestures.

The strongest moments come when Roseberry lets familiar Schiaparelli details do the work. A handbag is finished with a brass handle shaped like lips. Lip and keyhole motifs reappear on shoes, bags and collars. Jewelry becomes a small menagerie of horses, dolphins, dogs, cats and spiders.
