NINO SEPO, the jewelry brand by Nino Sepiashvili, explores minimalism through considered form, offering pieces that are both refined and distinctive.
The designer articulates her vision through jewelry, treating form and material as a means of expression. Rather than following trends, each piece reflects a personal narrative. The brand has already attracted international attention: French Vogue included NINO SEPO accessories in its must-have list, while Harper’s Bazaar named the label among the designers to watch.
Nino Sepiashvili presents two collections annually, each shaped by a distinct theme. Her latest work centers on the concept of 'Home.' From May 15 to 17, NINO SEPO will be showcased at Mercedes-Benz Fashion Week Azerbaijan in Baku, alongside fellow Georgian designers.
In a conversation with The Diary, Nino Sepiashvili reflects on the upcoming presentation in Baku and offers insight into the latest developments in her creative journey.
What’s been inspiring your latest creative explorations?
Nino Sepo: At the moment, we’re finalizing our latest collection, “Home,” while also beginning work on a new line set to debut in late September.
Your collection “Home” debuted during Paris Fashion Week. What narrative does it explore, and what resonated with you most during your time there?
Nino Sepo: The collection was well-received, which is always rewarding. What stood out most was witnessing how much the landscape evolves year after year. We’re in a particularly dynamic, sometimes demanding, moment, where both creative directions and business models are in flux. Paris Fashion Week offers a rare opportunity to observe it all converge in one place.
“Home” is about identity, a sense of harmony, and the quiet act of returning to oneself.
Your designs reflect the spirit of Caucasian women. How has that image evolved, and how is it expressed in your work today?
Nino Sepo: My work consistently explores identity and cultural heritage. While my approach continues to evolve, the core remains the same—translating ideas into form with a sensibility rooted in where I come from, yet open to a global conversation.
What can we expect to see from you at Mercedes-Benz Fashion Week Azerbaijan?
Nino Sepo: We’ll be presenting “Home” along with a selection of our signature pieces. It’s an approach we often take — introducing new work while revisiting designs that have defined the brand, especially when entering a new market like this one.
Do Georgian and Azerbaijani traditions intersect in this collection in any way—whether through form, material, or inspiration?
Nino Sepo: “Home” is intentionally open to interpretation, allowing space for multiple influences to emerge. Both Georgian and Azerbaijani cultures have deep-rooted jewelry-making traditions, and those sensibilities are naturally woven into the collection.
What sets Mercedes-Benz Fashion Week apart, and why is it meaningful for emerging designers like yourself?
Nino Sepo: It’s important to view Fashion Week within a broader context. These events go beyond fashion—they contribute to a country’s cultural visibility, benefit sectors like tourism and hospitality, and create space for dialogue across art, education, and commerce. The impact is collective, and everyone’s role matters.
In Georgia, Mercedes-Benz Fashion Week Tbilisi—driven by Sofia Tchkonia’s remarkable vision—has played a major role in elevating not only fashion but also fields like electronic music and hospitality. Events like this are invaluable. For emerging creatives, they offer a rare chance to connect, exchange ideas, and find meaningful inspiration.
It was an honor to take part in Georgia’s very first Mercedes-Benz Fashion Week, and now it’s a privilege to be part of Azerbaijan’s. I wish the team every success as they continue building something meaningful.
Photos: levan_leko_tchkonia
For three dazzling days, Baku transformed into the epicentre of regional style as the Azerbaijani capital hosted its first-ever Mercedes-Benz Fashion Week. In an exclusive interview, Aysel Huseynova, one of the visionaries behind the event, shares insights into its transformative impact, Baku’s evolving role on the global stage, and ambitious plans to nurture the next generation of Azerbaijani design talent.
Baku hosted Mercedes-Benz Fashion Week for the first time, and The Diary spoke with curator Leila Imanova about her special exposition spotlighting Azerbaijani designers. She shares how fashion can reflect national identity and why this showcase matters.
The 2025 Met Gala, themed Superfine: Tailoring Black Style, celebrated Black creativity and cultural heritage with bold fashion statements by stars like Zendaya, Rihanna, and Pharrell Williams. Discover the standout looks from this unforgettable red carpet event.
