Demna’s Gucci
Demna’s Gucci begins with La Famiglia, a debut collection that reinterprets the house’s heritage through cinematic presentation and bold storytelling.
Born in Australia in 2017, TRIBE quickly became a favorite among travelers by combining accessible prices with striking design. With a philosophy centered entirely on the needs of modern explorers, the brand plans to open 50 new multifunctional spaces over the next five years. Today, TRIBE is part of Accor, a leading hospitality group with more than 5,500 properties, 10,000 dining venues, workspaces, and wellness centers across 110 countries.
In 2025, a new dual-branded ibis and TRIBE hotel will open in Kraków, Poland. But before that, Budapest has welcomed its first TRIBE property: TRIBE Budapest Stadium, where Accor introduces this forward-thinking concept to the Hungarian market. During the Sziget Festival, the hotel opened its doors to media representatives, including TheDiary, as part of the ibis MUSIC press tour.
Situated between Budapest Airport and the city center, next to the Ferencváros Groupama Arena and MVM Dome Handball, TRIBE Budapest Stadium stands as a new landmark. Its ground floor is dedicated to living spaces, complete with a spacious lounge, areas for business meetings, and an expansive lobby. Guests can also enjoy an à la carte restaurant available throughout the day.
Amenities include a fitness zone and underground parking, while the conference hall accommodates up to 200 people. Multifunctional event rooms can be divided into four separate spaces, and the skybar offers the perfect setting for enjoying a drink with a view.
As one of Accor’s fastest-growing brands in Europe, TRIBE redefines the traditional hotel experience, allowing guests to live, work, and enjoy unforgettable moments in modern, design-led spaces. With a four-star standard, its hotels feature elegant, high-tech interiors designed to meet every need — offering a lifestyle that blends functionality with flair.
Beyond hospitality, TRIBE introduces global lifestyle trends and energy into local communities. Its team pushes boundaries of conventional thinking, delivering unique, high-level experiences at an accessible price.
Located in Budapest’s 9th district, at the intersection of Könyves Kálmán körút and Albert Flórián út, the property is part of WING’s Liberty project — a modern, energy-efficient building that promotes ecological sustainability. The development combines A+ category office spaces, the hotel, and retail outlets, all within easy reach of metro, tram, bus, and rail connections.
Budapest today stands among Europe’s most sought-after capitals, combining history, culture, and a vibrant lifestyle. For travelers heading to the Hungarian capital, choosing a hotel has never been easier. And for those exploring further, TRIBE greets guests in other major destinations across France, Indonesia, Germany, Cambodia, Italy, Australia, the UK, the Netherlands, and Latvia.