It takes a bold vision to stage a fashion show inside a marble quarry. But COS has never shied away from architectural ambition. For Spring/Summer 2025, the brand took its quiet elegance to Dionyssomarble Quarry, just outside Athens — the very site where marble was once carved to build the Parthenon. A fitting setting for a collection that celebrates sculptural purity, fluidity, and the poetry of form.
Athens, a city where antiquity and modernity co-exist with effortless beauty, proved to be more than a location — it was a character in the show. From neoclassical lines to lyrical ruins, the Greek capital whispered through every draped silhouette and marbled print. COS, known for its minimalism, indulged in a rare drama. Models descended a soaring steel staircase set within the quarry’s cavernous walls, walking amidst stone that has seen centuries. The spectacle felt like a living fresco, a modern ode to the gods.
In the front row, elegance met star power. Adrien Brody — fresh off his Oscar nomination and the face of COS’s Spring campaign — brought a cinematic gravitas to the setting. Dressed in effortless monochrome, Brody was joined by an international constellation of guests: Gemma Chan, Jodie Turner-Smith, Sharon Stone, Heart Evangelista, Sang Heon Lee, Anan Wong, Tipnaree Weerawatnodom, Somin Jung, and Mikah and Miyoshi Ayaka.
The collection itself was a study in modern drapery. Think Grecian god meets Renaissance muse. Soft tailoring floated across the quarry’s stone floor — suiting with sloped shoulders, airy Bermuda shorts, and wafer-thin knits twisted and tied like fabric caught mid-motion. A restrained palette of soft browns, bone whites, dusty pinks and pale greys allowed the silhouettes to speak volumes. It was a wardrobe that felt at once rooted in history and quietly futuristic.
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One of the collection’s most compelling moments came in the form of a marbled print — not born from stone, but from nature. COS’s design team captured flower buds pressed against a lens, resulting in a print that mirrors marble’s veins with unexpected warmth. It adorned shirting and mini dresses, both delicate and grounded — much like the show’s setting itself.
Shoes, too, echoed this dance between structure and softness. Ballet flats, pointed mules, and strap-heavy sandals grounded each look, giving movement a sensual rhythm. Every detail felt intentional, unhurried, timeless.
With this show, COS proved that fashion doesn’t need to shout to be monumental. Sometimes, it’s enough to let form, fabric, and place speak. And when that place is Athens — ancient, luminous, eternal — it’s hard not to listen.
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Courtesy: COS
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